Content Creation,
Campaign Management
and Delivery

C8 understands that it’s a multi-channel world; we create the right campaigns, with the right content, for the right audience, at the right time

Influencing today’s information-rich, time-poor decision makers demands content that excites, informs and inspires action – simply creating it is not enough. Your content needs to reach its target audience through the right channels, in the right format, at the perfect point in the decision making cycle for maximum impact on your bottom line.

Content Creation

Compelling content kick-starts conversations.

There are a myriad of different types of content, the skill lies in knowing what to use, when and where. It has to be smart and relevant, addressing customer pain points and making connections on multiple levels from the logical to the emotional. From long-form thought leadership pieces and technical white papers, to easily digestible incisive comment and vibrant, shareable visuals, we develop insightful content that is tailored to resonate with your audiences. We know when to take a risk and when to hold the high ground, creating a portfolio that amplifies your message and influences the people that matter.

  • Case studies (including video) and by-line articles
  • Web and digital marketing collateral
  • Social media and blog content
  • Emailers and newsletters
  • Copywriting bureau
  • Events and roundtables
  • Brand and design creative
  • Strategic research, insight and white papers

Campaign Management and Delivery

Strong campaign management is critical to getting results.

Our campaign goals are well-defined and our approach is structured to deliver a programme of tactical activities and audience engagement that builds momentum and ensures clients own their space in the market. We build long-term, open and effective relationships with clients and the media, focusing on accountability and delivering value. By coordinating campaigns across multiple territories we ensure that messages are consistent and relieve busy clients of the burden of management.

  • Brainstorm creative approach
  • Campaign planning, activation and management
  • Relationship building
  • Account management
  • Management reporting
  • Event management

Latest Insights

30 November | 2021

Pitching for new business is pressurised and nerve-wracking, but it is also a great opportunity to learn a new skill and feel a real sense of being a key team player as your business strives to grow. So here are some top tips for pitching for new business.

10 November | 2021

October was cybersecurity month and for a lot of C8’s clients this would present to be a month full of thought leadership, commentary and opportunities. The C8 team sat down together and discussed their key learnings from this years cybersecurity awareness month.

12 October | 2021

Journalists are busy people, and busy people make quick judgements about what to prioritise and what to ignore. In PR, writing quality content is only half the battle – you need to be able to sell it to key journalists for it to be read, this is where writing a good pitch is crucial.