Measurement
and Evaluation

C8 delivers value, drives awareness, and makes an impact on the bottom line. If it doesn’t make a difference to your business we don’t do it.

Measurement and evaluation is at the heart of everything we do. Our clients come to us for campaigns that will achieve their business goals and measurement is how we prove we have succeeded. Regular evaluation ensures that we’re always improving and innovating to deliver results that make the difference.

Measurement and Evaluation

Do you want to own a topic area? Gain the largest share of voice? De-position your competitors? We’ll make sure you know how you’re succeeding through accurate and transparent campaign measurement and evaluation.

This means agreeing clear objectives and deliverables at the start and regularly reviewing progress towards them. We track your progress against your competitors, assessing impact and sentiment so you understand how your audiences are responding to your story.

Moreover, we work with you to continuously improve performance, evaluating what went well and what can get better to ensure you’re always getting the best value for your investment.

  • KPI monitoring
  • Share of voice and market share
  • Regular reporting (Monthly / quarterly)
  • Social sentiment tracking
  • Coverage tracker

Latest Insights

30 November | 2021

Pitching for new business is pressurised and nerve-wracking, but it is also a great opportunity to learn a new skill and feel a real sense of being a key team player as your business strives to grow. So here are some top tips for pitching for new business.

10 November | 2021

October was cybersecurity month and for a lot of C8’s clients this would present to be a month full of thought leadership, commentary and opportunities. The C8 team sat down together and discussed their key learnings from this years cybersecurity awareness month.

12 October | 2021

Journalists are busy people, and busy people make quick judgements about what to prioritise and what to ignore. In PR, writing quality content is only half the battle – you need to be able to sell it to key journalists for it to be read, this is where writing a good pitch is crucial.