roundtable
This is an example of the kind of write-up
which is typically produced for a business roundtable. This event
was organised for VRL, a financial publishing house who wanted a
focused discussion for their global accounting title, International
Accounting Bulletin. C8 Consulting researched the relevant participants
and invited influential attendees having organised a prestigious
location and devised a number of suitable and engaging questions
in conjunction with the magazine’s editor. C8 Consulting
then managed and ran the event on the day and produced the 15,000
word write-up which was then utilised by the magazine in several
areas both in print and online. The roundtable on this occasion
was used to formulate an analysis document, an expert panel piece
and a roundtable write-up, this clearly shows how beneficial and
valuable the talks were because the content has been exploited in
several different ways.
Download
the IAB Roundtable
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