Our team

Our team are our greatest asset – they are the heart of our business.

Moreover, our clients also tell us that we are great to work with.

Paula Elliott, Founder and Managing Director

In 2004, Paula founded C8 Consulting with a toddler in tow, while pregnant with her second child. Fast forward 17 years, Paula is just as active and committed to driving the company to achieve bigger and better aspirations. She has worked hard to not only take the company global but to expand its range of services. Having built a strong network, Paula is responsible for driving new business initiatives, as well as helping clients to develop strategic story angles. A passionate storyteller, she loves nothing better than creating campaigns and seeding ideas with the media and key influencers. Now with teenage daughters, life outside of work is equally busy, but Paula still finds time to run with her three Boarder Terriers, if she is not at the gym or on her bike.

Nigel Elliott, Finance Director

Nigel has excellent commercial and business acumen and a proven track record spanning over 25 years, working with Fortune 500 companies. A good problem solver, Nigel’s pragmatic down to earth approach and first-rate customer relationship management skills mean he is well-liked and respected by clients.

Ken Deeks - C8 Chairman

Ken Deeks MBE, Communications Training Specialist

Ken is C8’s communications training specialist, delivering presentation training, media training, bid support, storytelling and effective communication through personality profiling. A specialist in the IT sector, Ken’s current clients include Accenture, Oracle, HPE, Finastra and Refinitiv. Ken is also the founder of Byte Night, the annual IT sleepout which C8 provides support for on an annual basis.

Jim Pople, PR Director

After studying Sport Journalism at university, Jim dived headfirst into PR, where he has worked across a variety of clients in the automotive, events, and cybersecurity sectors. During his seven-year tenure in the industry, he has developed excellent written and communication skills, and strong client, team, and media relationships, enabling him to deliver successful campaigns. Away from the attention-to-detail-driven world of PR, Jim enjoys spending time with his family in the picturesque town of Henley-on-Thames. In the summer, Jim can be found lounging in the heat of southwestern France with a large G&T.

Danielle Ostrovsky

Danielle Ostrovsky, US PR Director 

Danielle is a senior US PR director who has over 20 years B2B and technology PR experience. She has worked in cyber and for disruptive tech companies such as Carbon Black, Security Scorecard and many others.  Danielle will run PR in the USA working closely with the EMEA team.

Helen Hopper - C8 Associate Copywriting Manager

Helen Hopper, Associate Copywriting Manager

Helen has enjoyed a varied career in PR, marketing and communications, starting out in the technology sector just as the Millennium Bug was hitting the headlines. More than 20 years on, Helen remains fascinated by the mechanics of the media and how stories become all-consuming in the digital age. Stints in multinational tech companies and the education sector have developed Helen’s capacity to analyse the impact of tech on business and society, which she uses to draft engaging articles that position clients as thought leaders. Based on the Isle of Wight, on Friday afternoons she swaps the office to volunteer looking after the donkeys of Carisbrooke Castle.

Rachel Preston - C8 Senior Associate Consultant

Rachel Preston, Senior Associate Consultant

Rachel helps C8’s clients use social media to tell their story and build their brand, while gaining advocacy among customers, partners, suppliers and employees. Rachel can help you develop your social media strategy and then execute on it, achieving buy-in from your co-workers and leadership teams through well-developed webinars, workshops and paid media campaigns.

Julie Skinner

Julie Skinner, Associate PR Consultant

Julie brings 23 years of diverse disruptive-tech and consumer-tech experience to her clients at C8, having worked at an international level for several organisations such as Warner Bros Interactive, Warner Music, PlayStation, and T-Mobile. Julie’s strengths lie in building brand profile, story-telling, international strategy and management and strong media relations. She is a results-oriented consultant with a proven track record of success for the clients she has represented in the technology and innovation industries.

Kiri O’Leary, PR Manager

Kiri has been a member of C8 since 2018, working with a range of strategic clients from cybersecurity software and services, to envirotech and mobile hardware. In that time, she has achieved top tier coverage in a wide range of national and trade media outlets. Her tenacity and eye for a good story, along with her creative social media campaigns, bring her clients winning results. With her background in Psychology, she has an affinity for data-driven insights, reflected in her knack for coverage analysis and KPI measurement. Outside of work, Kiri can be found in the kitchen making a mess, poring over interior design inspiration or travelling t’North of England to visit loved ones.

Ameesha Patel, Senior PR Executive

Ameesha is a PR executive who has been a part of C8 for two years. A tenacious media relations professional, with a background in communications and media studies, she brings with her curiosity, critical thinking, and creativity to B2B tech PR. She has gained an impressive track-record of securing quality media coverage, alongside a talent for creating unique social media campaigns. In her spare time, you can find her in quirky cafes in London sipping on a latte, taking photos of her adventures, or exploring the aisles of home décor shops.

Megan Mackintosh, Senior PR Executive

Megan studied English Language and Literature at the University of Oxford. An internship with a tech start-up inspired her to pursue a career in Tech PR, as enjoyed using her passion for storytelling to meet the challenge of communicating complex tech innovations to potential customers. Joining the C8 Consulting team as a Junior Account Executive, she quickly immersed herself in the sector and begun to build long-lasting, productive relationships with both clients and journalists. In her spare time, Megan relaxes by creating drawings and lino prints inspired by the world around her.

Liam Hodgson, PR Executive

Liam joined C8 in January 2022 having previously worked in the tech industry for value-added reseller, SoftCat. After developing his written and storytelling abilities through helping third sector external affairs teams, Liam decided to embark on a career in PR and to continue working around people, communications and storytelling. With a passion for learning, writing and relationship-building, he is looking forward to understanding the exciting world of disruptive tech PR. Outside of work, he enjoys exploring new destinations, adding to his record collection and dining out at the weekend.

Natalie Young, Junior PR Executive

After graduating in 2020 from the University of Birmingham with an International Relations degree, Natalie began her career in the public sector where she developed skills in communication and customer service. In her spare time, she enjoys travelling and volunteering in a marketing and communications role for a mentoring charity, which also inspired her venture into PR with C8. She is excited to start learning and embark on her tech PR journey.

John Vignaux, Junior PR Executive

John joined C8 in March 2022 after graduating from Nottingham Trent University with a degree in Fashion Marketing and Branding. Having developed skills in storytelling and communications at university, with a lifelong interest in tech, John decided to pursue a career in disruptive tech PR. In his spare time, he enjoys spending time with friends, going to sporting fixtures and experiencing new cultures and cuisines. He is excited to start learning and embark on his career in PR.

Tatiana Miller - C8 Associate Consultant

Tatiana Miller, Associate Consultant

Tatiana has over 25 years’ communications experience. At Symantec, she was responsible for enterprise public relations across EMEA and managed the pan-EMEA corporate communications programme. Other previous clients include IBM Global Services, IBM Networking Systems EMEA, IBM Software EMEA, AMP and Claris.

Emma Potter - C8 Associate Marketing Consultant

Emma Potter, Associate Marketing Consultant

Emma is a commercially minded B2B marketing consultant with 18 years’ experience. She is a clear communicator who builds trusted relationships, has a proven track record of driving revenue through digital marketing channels, and builds brand awareness and equity through to point of sale, specifically for fast growth businesses.

Latest Insights

4 August | 2022

The cornerstone of PR is gaining media coverage; however, it can be challenging to break through the noise. In her latest blog, Ameesha reveals top tips to build relationships with journalists and demonstrate the value of your story.