Our
team

Paula Elliott, Founder and Managing Director

Paula Elliott founded C8 Consulting with a belief that technology companies don’t win markets by being louder, they win by being clearer, braver, and more authoritative.

For more than 20 years, Paula has advised founders, CMOs, and leadership teams at disruptive B2B technology companies on how to shape narratives, challenge category norms, and build credibility that supports long‑term growth. She is a trusted strategic partner to organisations scaling internationally, entering new markets, or redefining their position in competitive sectors.

Known for her instinct for story, market timing, and influence, Paula remains hands‑on with clients, spotting opportunity early, sharpening positioning, and pushing teams to think beyond safe, reactive communications.

Nigel Elliott, Finance Director

Nigel Elliott brings commercial rigour and strategic discipline to C8’s leadership team.

With more than 25 years’ experience working with complex organisations, including Fortune 500 companies, Nigel ensures C8 operates with the same clarity, accountability, and commercial focus it delivers for clients. His role is more than one focused on governance, he ensures that strategy, investment, and delivery remain aligned to long‑term value.

Nigel’s pragmatic approach and deep understanding of business performance underpin C8’s commitment to measurable impact and sustainable growth.

Jim Pople, Associate Director

Jim Pople leads strategic PR programmes for technology companies operating in fast‑moving, high‑pressure markets.

He works closely with senior client stakeholders to translate complex technologies into clear, compelling narratives that resonate with media, buyers, and influencers. With deep experience across cybersecurity and enterprise technology, Jim is particularly adept at building authority in crowded categories where credibility is critical.

Jim is valued by clients for his calm judgment, strong media relationships, and ability to maintain momentum over time, as he runs sustained market‑shaping programmes.

Destiny Gillbee, PR Director

Destiny Gillbee is a senior communications strategist with more than 20 years’ experience advising B2B technology brands within consultancy environments.

She specialises in developing communications strategies that align narrative, messaging, and content to clear business objectives, helping clients articulate value with confidence across media, owned channels, and thought leadership platforms. Destiny has worked with global technology organisations including Dell, VMware, Vodafone, Adobe and others, supporting brand authority at scale.

Known for her clarity of thinking and precision with language, Destiny plays a key role in shaping narrative frameworks that improve consistency, credibility, and commercial confidence.

Ameesha Patel, Account Director

Ameesha Patel leads day‑to‑day delivery across complex B2B technology accounts, bringing structure, curiosity, and strategic discipline to every programme.

Having progressed through C8 from junior account executive, Ameesha combines hands‑on execution expertise with a strong understanding of how campaigns build over time. She has supported major global research launches and multi‑market PR programmes, ensuring narrative consistency and high‑quality delivery.

Ameesha is particularly skilled at turning strategy into action, coordinating teams, managing detail, and keeping programmes moving forward without losing sight of the bigger picture.

Danielle Ostrovsky, US PR Director 

Danielle Ostrovsky leads C8’s PR activity in the United States, working closely with the EMEA team to deliver integrated, cross market programmes.

With over 20 years’ experience in B2B and technology PR, Danielle has worked extensively across cybersecurity and disruptive technology companies, including Carbon Black and SecurityScorecard. She brings deep market understanding, strong media relationships, and a clear grasp of how credibility is built in competitive US tech markets.

Danielle plays a central role in shaping and executing PR programmes that establish authority and momentum at scale.

Helen Hopper, Associate Copywriting Manager

Helen Hopper brings more than 20 years’ experience across PR, marketing and communications, with a career spanning technology, education and multinational organisations.

She specialises in analysing how technology intersects with business and society, translating complex ideas into engaging, authoritative content that positions clients as thought leaders. Helen has a deep understanding of how stories gain traction in the modern media landscape and how narrative consistency builds credibility over time.

At C8, Helen works closely with senior consultants to ensure content reinforces strategic positioning across campaigns and channels.

Alice Bathie, Senior Account Executive

Alice Bathie supports PR delivery across C8’s B2B technology clients, bringing a strong foundation in writing and storytelling.

With a background in public relations for a non profit organisation and advanced academic training in writing, Alice applies curiosity, creativity, and precision to her work. She supports media engagement, content development, and opportunity identification, helping teams turn timely insights into meaningful coverage.

Rachel Preston, Senior Associate Consultant

Rachel Preston helps C8’s clients use social media as a strategic tool for storytelling, advocacy, and brand building.

She works with organisations to develop clear social media strategies and then execute them effectively, building buy in across leadership teams through structured workshops, webinars, and paid media programmes. Rachel’s work focuses on creating alignment between narrative, audience, and channel, ensuring social activity supports wider communications and business objectives.

Emma Potter, Associate Marketing Consultant

Emma Potter is a commercially minded B2B marketing consultant with over 20 years’ experience working with fast growth businesses.

She specialises in driving revenue through digital marketing channels while building brand awareness and equity through to point of sale. Emma is known for her clarity of communication, strong client relationships and ability to align marketing activity to commercial outcomes.
At C8, Emma supports clients looking to connect marketing strategy directly to growth.