Insight
Bringing Outerlimit Out of Stealth and Into the Spotlight
Discover how C8 Consulting brought Outerlimit out of stealth, shaped its agentic AI security story and secured high-profile UK and US media coverage.
Read More
The Power of Visual Storytelling: Bringing Complex Customer Stories to Life
C8 Consulting explores how visual storytelling and video content can transform complex customer case studies into engaging customer success stories, featuring insights from a Panasonic TOUGHBOOK project with GE Aerospace.
Read More
Boycott Your Bed: A Small Sacrifice to Make a Lasting Difference
Discover how C8 is supporting Action for Children’s Boycott Your Bed to raise vital funds for vulnerable children and young people across the UK.
Read More
Why Now Is the Time to Start Planning for 2027
Business and communications leaders should start planning for 2027 now to align budgets with strategic goals, build momentum and maximise impact in the year ahead.
Read More
Maximising Research Investment with PR: Turning Data into Long-Term Value
Learn how technology companies can maximise the value of market research through strategic PR, turning data into thought leadership, media coverage and long-term market influence.
Read More
AI is changing brand visibility and CMOs need to know what it is saying
Discover why Generative Engine Optimisation (GEO) is becoming essential for B2B marketers and how AI is shaping brand visibility, credibility and buyer decisions.
Read More
The PR Lessons of 2026 So Far: Why Substance Beats Noise
Discover the key PR lessons of 2026 so far, from AI search and GEO to media relations, thought leadership and building trust in a crowded market.
Read More
The Mid-Year PR Audit: Measuring Impact and Resetting Strategy for B2B Technology
How effective is your PR strategy? Discover five key questions technology organisations should ask to assess visibility, messaging, and AI readiness.
Read More
The Enduring Value of PR in the Age of GEO and Digital Media
Learn how PR supports AI search, GEO, and digital media strategies by increasing brand discoverability, strengthening credibility, and building trust with buyers.
Read More
Infosecurity Europe Highlights Cybersecurity’s Communication Gap
Insights from Infosecurity Europe on the growing cybersecurity communication gap, and why stronger communication strategy is essential as innovation, AI, and resilience reshape the industry.
Read More
What Disruptive Tech Companies Need to Build Credibility
C8 has helped some of the most ambitious cybersecurity companies build credibility at pivotal moments in their growth. From supporting Carbon Black through its IPO, acquisition and integration into VMware, to accelerating Reach Security’s rise as a category-defining player, this article shows how research-led PR, clear messaging and sustained visibility turn technical innovation into real market authority.
Read More
The Rise of GEO: Why Generative Engine Optimisation Is Redefining Brand Visibility
As buyers turn to AI for answers, Generative Engine Optimisation is redefining visibility. C8’s Paula Elliott explains why GEO matters now.
Read More
Creative Storytelling for B2B Tech and Cybersecurity PR: Messaging, Thought Leadership and Rapid Response
How creative storytelling helps B2B tech and cybersecurity brands turn complex messaging into clear thought leadership, content, and rapid‑response PR.
Read More
Women in Leadership: Breaking Barriers on Earth and Beyond
Written by Paula Elliott, Managing Director at C8 Consulting, this blog reflects on women in leadership and STEM, inspired by the Artemis II mission.
Read More
Why PR Is a Critical Component of Your Backup Strategy
Discover why PR is a critical part of your backup strategy. Explore how crisis communications protect trust, reputation and resilience when systems fail.
Read More