One month ago, I walked into the C8 office for the very first time, unable to tell the difference between a briefing or a by-line. Now, in my fifth week as a Junior PR Executive, I cannot believe how much I have learnt and achieved in the last few weeks. I have years of learning ahead of me, of course, but here are my three key takeaways from the first month of my career in tech PR.
Expand your horizons at C8
One of the main things that drew me to tech PR was the ubiquity of the tech industry. Upon starting at C8, I learnt that the word for this is ‘horizontal’, and that B2B tech PR is all about identifying and adapting to the wide range of ‘vertical’ markets that our clients are able to benefit with their expertise. These verticals are still something I am learning about, and I am discovering new use cases for our clients every day, but they have been so helpful in grounding the various complex technologies of our clients within their real-world applications. In the last month, I have had the opportunity to write pitches for multiple clients articles and press releases and have enjoyed the challenge of speaking to hugely differing media. From TOUGHBOOK’s press in logistics and construction to iland’s media in finance and healthcare, I have learnt to think widely and creatively about who my pitches are appealing to.
Location, location, location
It is always good to be aware of the world around you. Many of our clients are global – and expanding – and C8 works with a number of agencies around the globe to meet this need. As such, we need to be aware of the industry trends all around the world, from legislation to investment trends.
Every morning, I have the job of ‘newsjacking’ for a few clients, which involves scanning the day’s news for key words and compiling the most relevant and engaging news stories for our client to read. The ideal outcome of these sessions is an opportunity for our client to contribute to the discussion around a piece of news, typically offering their advice or expertise. However, I have found newsjacking so helpful for understanding the industry, both at large and within different countries and legislative blocs, like the EU. On top of this, I have conducted desk research on regional issues, such as New York State’s SHIELD Act, and worked on localising press releases, so that our communications can be as tailored as possible.
People buy (from) people
It’s an old adage for a reason. Even in the world of B2B, a compelling, human spokesperson is invaluable, and I have seen this first-hand through client case studies and engaging virtual events. But it’s not just that. Everyone who goes into PR loves people, and I am no different. Even in my very first month, I have had the opportunity to (virtually) meet and build a rapport with a few journalists and clients. Even more excitingly after the last year, I have been able to meet my coworkers in person, who are all so helpful and welcoming that I already feel part of the C8 team. I have been so grateful to be able to work closely with each of them as I find my feet in this industry, and I am excited to continue learning.
For more information about how C8 Consulting can help to create compelling campaigns and kick-start conversations for your business, or to understand more about the social and digital activities that we are undertaking for our clients please feel free to contact us.