Thought-provoking and engaging content that provokes, persuades, or prompts action, forms the backbone of successful marketing and brand campaigns. However, in today’s multi-channel world, navigating the channels and knowing where to invest marketing budgets can add to the complexity of running effective marketing campaigns that deliver results. Partnering with specialists who understand the intricacies of the market combined with insight to develop and communicate the right messages, to the right channels, at the right time, can help ease some of the pressure and frustration.
Tackling the hard stuff with The Sphere Network
At C8 Consulting, we take a big-picture view, leveraging deep insights into the cyber security and technology markets to develop effective go-to-market strategies. It is for this reason that we are excited to be part of The Sphere Network, a trusted cyber and data security marketing network, whereby we aim to gain deeper insight into understanding marketing trends, how much people are thinking about and using new technologies, and tools to bring people together to help solve problems. We want to know what marketers are doing differently so that we can do things differently to make meaningful change.
Paula Elliott, founder and MD at C8 Consulting is committed to staying at the forefront of industry changes and engaging with senior marketers first-hand to understand their challenges. She says, “Although we have worked with leading marketers for more than 20 years, the marketing landscape continues to adapt and evolve to meet the changing needs of the business. We want to be at the bleeding edge of engaging with senior marketers to gain first-hand insight into the challenges they are facing and how they are addressing them. This insight will allow us to better support our clients in staying relevant in a competitive market.”
Drawing from her more than 25 years of marketing experience, Amanda Coles, co-founder of The Sphere Network, says, “Having been a marketer at several leading technology companies, I understand how isolated one can feel in a marketing position and the value that the support of a trusted community can provide in helping to overcome the challenges presented in this role. It is on this premise that The Sphere Network has been established and will host the first exclusive one-day event for senior marketers to build connections and networks that provide the invaluable support marketers often need.”
Cyber security and data marketers
The Sphere Network will host its exclusive one-day event, aptly called ‘Tackling the Hard Stuff’ for senior cyber security and data marketers in London on 26 September where it will give attendees tangible insights into wider business challenges and specifically what marketing can do to make a difference within the wider business.
If you’re a CMO, marketing director or head of marketing working in the data or cyber security industry and want to connect with specialists in your field, this is the event for you. You’ll have the opportunity to listen and participate in an insightful panel session moderated by Eleanor Dallaway and join conversations that are ‘tackling the hard stuff’, whilst building your network.
C8 Consulting is a key sponsor at the event, and we look forward to seeing you there.
For more information about ‘Tackling the hard stuff’ or to attend the event get in touch with destiny@c8consulting.co.uk