One year on from the launch of the C8 Content Studio it is great to reflect on the number of successful assignments we have delivered over the past 12 months and the new business we have won as a result. We have welcomed a wealth of clients who are specifically buying our capabilities in this area.
Twelve months ago, we found that clients were coming to us to write and develop a range of content for them – from research reports to whitepapers and eBooks to infographics to thought leadership articles – you name it. This is one of the reasons why we launched the Studio to allow us to dedicate resources specifically to undertake projects of this nature. Fast forward to the present day and we have now significantly grown our roster of specialist writers and our design capabilities, delivering a whole range of fascinating projects. Outlined below is a flavour of some of the campaigns we have worked on in 2023:
We kick-started the year with the launch of A10 Networks Global Communications Service Provider research – launched across 22 countries with over 2750 senior IT professionals taking part. The research was conducted to provide insight into the opportunities, challenges, and concerns facing communication service providers (CSPs) worldwide as they look to evolve and expand their services and infrastructure in an increasingly complex digital environment. We created a whole range of assets around this research study and the report continues to gain significant traction as it is rolled out across different regions.
For our client Checkmarx, an enterprise application security company, we wrote and designed two webinar decks for campaigns that it was running with AWS. Not only did we storyboard the decks and design them, but we also followed this up with blogs after the event which captured the key content from the webinar.
We also wrote a series of business solution papers focused on different use cases for autonomous pen testing company, Horizon3.ai. These delved into the challenges that each user persona was grappling with when it came to finding exploitable vulnerabilities in their environment. As a result of the great work we did capturing the key nuggets and getting to the nub of the challenge for each use case, we have now been asked to write a number of case studies showcasing how this innovative company is disrupting its market and empowering security leaders.
Talking of case studies, throughout the year we have been writing and filming a series of case studies for Panasonic Connect Europe. Perhaps the most memorable one we’ve delivered is the Game of Thrones Studio Tour in Ireland. The Studio Tour uses Panasonic projectors to create a highly visual, authentic, and immersive experience for its legions of fans.
Over the summer we worked on a series of assets with Open Directory Platform provider, JumpCloud. We hired industry influencer Professor Sally Eaves to host a panel with CEO Raj Bhargava and one of JumpCloud’s partners, Totality. We talked about the issues and challenges facing IT SMEs and some of the statistics that have just been released in JumpCloud’s latest IT SME Trends report. This was so successful we are doing another filming session and podcast in November.
And we have just completed and launched two weighty research projects. The Noname Security API Security Disconnect report, which also included six mini vertical market reports, was launched in September via a press roundtable with the likes of Computer Weekly and IBS Intelligence in attendance. The Forter Trust Premium Report, which explores the relationship between consumer shopping habits and brand trust, successfully garnered some amazing media coverage across retail and fintech publications.
Hopefully that just gives you an idea of some of the projects we have been working on, with more in the pipeline for launch in November – watch this space.
If you have a project that you’d like our help with, or you are interested in finding out more about our Content Studio, please contact paula@c8consulting.co.uk