Case
Studies

We create compelling global campaigns that communicate complex messages to market.

Our clients are typically in hyper scale growth mode and have ambitious plans to expand their business globally. Let our case studies tell our clients’ stories.

Global study of financial services sector highlights third party cyber risk

BitSight Technologies, a US based business founded in 2011, is a global leader in cyber security ratings. The organisation continuously monitors cyber risk in the business ecosystem and risk landscape which enables customers to gain insight into the security posture of third parties, as well as their own organisation. C8 was appointed to help BitSight C-level executives discuss the role of cyber risk in today’s ever-changing landscape with the media.

Building a Powerful Voice for Virtustream and C8 Consulting

Building a consistent and powerful voice for a global brand

Virtustream, a Dell Technologies business, was founded to lead businesses on the path to transformation. They are redefining cloud computing and are known as the cloud services provider of choice for the world's leading IT organisations. With a reputation for building relationship, understanding how the media works and the pressures journalists are under, C8 was invited to facilitate a media training workshop.

Carbon Black - C8 Consulting client

C8 creative sustained nationwide and trade coverage in the lead up to IPO

Preparing for IPO with Carbon Black. Carbon Black is a ground-breaking company that is rewriting the rules in the cybersecurity sector. The company created the application control and endpoint detection response (EDR) categories and pioneered next generation antivirus. Carbon Black is transforming cybersecurity via the computational power and agility of the cloud, bringing to market new solutions designed to protect against the most advanced cyberthreats.

C8 sustains momentum, awareness and coverage – year after year

In the highly competitive world of online retail, getting your message in front of the right audience in a way that makes you stand out from the crowd is essential. Never more so than for NetDespatch, an innovative parcel data management platform delivering advanced technology to both retailers and carrier companies. To keep stories fresh and topical, NetDespatch has worked with C8 over a five year period to create awareness and drive enquiries.

Panasonic Toughbook - C8 Consulting client

C8 delivers creativity and longevity for market leading manufacturer

Creating compelling content for Panasonic. Panasonic rugged mobile notebooks and tablets are designed to work anywhere, anytime, in the harshest, most challenging environments. They ensure workers across a wide range of industries can do their job, whatever conditions they face. Products that are this robust deserve PR campaigns to match.

Recycling Technologies - C8 Consulting client

C8 unleashed the power of storytelling with creative headlines

From first steps to crowdfunding with Recycling Technologies. Recycling Technologies is making the circular economy a reality for end-of-life plastics that were previously considered unrecyclable, and changing the future of plastics recycling. Its innovative RT7000 machine uses a chemical recycling process to convert plastics such as film, laminated and coloured plastics back into a raw material called Plaxx™, a hydrocarbon from which new plastics can be made.

Going Global – Giving enterprises an objective understanding of risk

BitSight Technologies has been operating successfully in the US market since it was founded in 2011 and has been recognised as a market leader in cybersecurity ratings. At the start of 2018 the company was interested in expanding globally and needed an agency to help build awareness in the UK and across EMEA. After a rigorous selection process which included taking up references with a number of existing clients C8 was appointed to drive brand awareness and recognition across EMEA.

Building a Powerful Voice for Virtustream and C8 Consulting

Getting the message to market for Virtustream, a Dell Technologies Business

In a crowded market powerful messaging and consistent delivery is essential. When enterprise cloud computing provider Virtustream, a Dell Technologies Business entered a new and highly competitive market sector, it needed a PR agency with the drive, energy and experience to support it. After a rigorous selection and due diligence process, C8 was appointed as an approved supplier to Virtustream.

Latest Insights

2 December | 2019

What’s on the horizon for B2B PR? Michael shares his top five predictions for PR in the B2B space and outlines how PR professionals need to prepare for growing pressure and harder pitching processes.