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BitSight Technologies
Going Global – Giving enterprises an objective understanding of risk
BitSight Technologies has been operating successfully in the US market since it was founded in 2011 and has been recognised as a market leader in cybersecurity ratings. At the start of 2018 the company was interested in expanding globally and needed an agency to help build awareness in the UK and across EMEA. After a rigorous selection process which included taking up references with a number of existing clients C8 was appointed to drive brand awareness and recognition across EMEA.
The Challenge
BitSight pioneered the cybersecurity ratings market in 2011. Recognised as the leader in this sector, BitSight is transforming how organisations forecast and manage cybersecurity risk. The BitSight Security Ratings Platform applies sophisticated algorithms, producing daily security ratings that help manage third party risk, underwrite cyber insurance policies, benchmark performance, conduct M&A due diligence and assess aggregate risk. BitSight Forecasting enables organisations to improve security performance by identifying areas of focus, determining optimal resource allocation and providing milestones to monitor progress.
EMEA is a significant and growing part of the business and BitSight has made substantial investment into increasing sales and marketing activities as it grows its brand and profile in this region. C8 is lead agency in EMEA and is carving out a path for BitSight with key media influencers in finance, risk, business and cybersecurity.
The Campaign
C8’s campaign focuses on educating key media influencers about the importance of cybersecurity ratings and understanding risk, positioning BitSight as the pioneering authority in the sector. Organisations can employ antivirus strong passwords, and any number of sophisticated defences, however many are in the dark about the actual security performance of their own organisation and those in their supply chain ecosystem. C8 has been tasked with delivering BitSight’s message that today risk is a boardroom issue and now more than ever businesses need effective third party risk management to ensure they remain secure.
The Results
Coverage was secured in title across Europe including Finance Monthly, Silicon Republic and Enterprise Times, meeting strategic goals: BitSight is now being regularly quoted and has built valuable relationships with key media.
“I was impressed by C8’s enthusiasm and hunger during the pitch. Sometimes agencies don’t show that they want your business or that they care enough and C8 definitely demonstrated this during our recruitment and onboarding process. In just six months the team has moved the needle and created some great traction in EMEA for BitSight.”
