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11:11 Systems
Establishing 11:11 Systems as a Trusted Authority in Enterprise Cyber Resilience
11:11 Systems has worked with C8 Consulting for more than a decade, with the partnership starting in 2015 through iland which 11:11 Systems acquired in 2022 and continuing as the business evolved under the new combined brand. Throughout this time, C8 has supported the company across multiple phases of growth, helping to build lasting credibility in enterprise IT, cyber resilience and managed infrastructure.
In 2025, C8 delivered a sustained PR programme led from the UK with EMEA reach, focused on strengthening 11:11 Systems’ profile as a trusted partner and authoritative voice for IT leaders navigating rising cyber and regulatory complexity.
The Challenge
As competition intensified across the MSP and cyber resilience market, 11:11 Systems needed to stand apart in an environment where many providers were making similar claims around security, recovery and resilience. Increasing scrutiny around cyber incidents and regulatory compliance placed additional pressure on IT leaders, creating a clear opportunity to lead the conversation with credibility.
The challenge was to ensure 11:11 Systems was recognised as a knowledgeable authority able to support complex, regulated enterprise environments. Addressing the disconnect between executive confidence and operational readiness required clear, consistent messaging grounded in real‑world insight, delivered through the trade and technical media CIOs, CISOs and IT decision‑makers actively turn to for guidance.
The Campaign
C8 implemented a UK‑led PR programme with additional EMEA outreach, designed to build authority through sustained, insight‑driven engagement rather than short‑term visibility. Media activity focused on trade, technical and channel publications where enterprise IT audiences seek practical guidance and informed perspectives.
Messaging centred on enterprise resilience, cyber recovery readiness and regulatory considerations such as DORA, reflecting the operational realities facing IT leaders. Through a structured cadence of contributed articles, research‑led commentary and press activity, C8 ensured 11:11 Systems’ expertise was consistently represented and clearly differentiated. This approach prioritised repeat visibility in relevant titles, enabling 11:11 Systems to build credibility, momentum and recognition as a reliable voice on cyber resilience and compliance.
The Results
Over the course of 2025, C8 secured 210 pieces of earned media coverage for 11:11 Systems across EMEA, delivered through a consistent quarterly rhythm that sustained visibility throughout the year. This activity generated an organic potential audience of 189,154,883, ensuring key insights reached senior IT and security decision‑makers at scale.
Alongside earned coverage, the programme delivered 6,894 syndicated placements to amplify key announcements and thought leadership. C8 also drafted 22 thought leadership articles as part of the programme. Collectively, this activity strengthened 11:11 Systems’ market presence, reinforced its authority on cyber resilience and compliance, and supported its positioning as a trusted enterprise IT partner.
Related Coverage
Media coverage for 11:11 Systems spanned a wide range of established trade and technical publications across cyber security, enterprise IT and the channel. Consistent placement of insight led content in titles read by CIOs, CISOs and IT leaders helped reinforce credibility through repetition and relevance, ensuring coverage supported long term authority building rather than isolated awareness spikes.
“C8 has been a trusted partner to our business for more than a decade, supporting us through multiple phases of growth and change. They understand our market, our audiences and the issues that matter to enterprise IT leaders, and consistently translate that understanding into credible media visibility throught though provoking though leadership articles and commentary. Their strategic approach to PR has helped position 11:11 Systems as an authoritative voice on cyber resilience, recovery and regulatory challenges, delivering sustained coverage that builds long‑term credibility rather than short‑term noise.”
