From UK to global PR agency in a relationship that spans more than 8 years  

ThreatQuotient is a threat intelligence platform that improves security operations by fusing together data sources, tools, and teams to accelerate threat detection and response. The goal of ThreatQuotient’s data-driven security operations platform is to help teams prioritise, automate, and collaborate on security incidents, as well as enabling more focused decision making.  


The Challenge

With specialist knowledge and experience in the cybersecurity sector, C8 Consulting has worked closely with ThreatQuotient since 2016. During that time, we have provided UK PR and media relations support and our C8 Content Studio copywriting expertise to create thought leadership content for other regional agencies in USA and France to utilise.  

ThreatQuotient threat intelligence platform is purpose-built for security operations to prioritise, automate and collaborate for optimised threat detection, investigation and response.  As organisations look to build their threat intelligence capability ThreatQuotient’s platform helps customers to industrialise their intelligence models. Cybersecurity automation is critical to help build these models and create operational efficiencies and ThreatQuotient was keen to delve into the issues around automation.  

The Campaign

Alongside regular PR activity like newsjacking, features tracking, content drafting, and media relations, C8 delivered a comprehensive research strategy for an annual research project that positioned ThreatQuotient as the authoritative leader in cybersecurity automation. No other vendor in this space has delivered such a comprehensive and illuminating research study as ThreatQuotient, which is now in its third year.  

Working with ThreatQuotient we created the storyboard and angles for the research, perfected the questions and, working with our research partner, Opinion Matters we put the research out into the field, targeting CIOs, Heads of SOC, Heads of IR, and other senior security practitioners.  

In the last three years this research programme has helped to fuel demand generation and content requirements. Starting as a UK pilot, the programme has now expanded across three regions: UK, USA, Australia. As a result, ThreatQuotient quickly established itself as a go-to resource around trends in cybersecurity automation.  

Impressed by our proactive approach, knowledge, and how entrenched we are in the technology and cybersecurity industry, ThreatQuotient appointed C8 as its global PR agency at the start of 2024. 

The Results

ThreatQuotient’s ongoing commitment to adopting a strategic approach to PR and their research programme underlines the company’s credibility in the market and its integrity in not shying away from the challenges customers face. The high quality of the research is reflected in the fact that it independently delivers findings that confirm anecdotal experiences and align with what some industry analysts are reporting. It has also helped ThreatQuotient to get new insights from the research cohort, in particular around automation enabling employee efficiency being a key RoI indicator. This quality lends confidence to the broader research findings which, combined with the practical insights offered by ThreatQuotient’s experts, make them a genuine source of intelligence for decision-makers in customer organisations. 

Now that we’ve established this research, we can perform trend analysis from one year to the next.  We can also track how the adoption of cybersecurity automation is a solution to a variety of problems that CISOs and their teams are dealing with, such as an overwhelming workload, constant firefighting, technology issues, growing regulation, and fear of compromise or breach. 

Our research found that most organisations say cybersecurity automation is important to their business, but there are levels of dissatisfaction – especially among industries that are further along their automation journey.  In our most recent survey, an overwhelming 100% of respondents have experienced problems when trying to automate. We delved into and examined these issues in detail providing advice, guidance, and expert viewpoints from ThreatQuotient about how senior security professionals should approach automation. 

Coverage of the report included: Enterprise Times, Digitalisation World, Silicon UK, and Digit. 

“Throughout C8 has worked as a central part of the team. They really understand our position, go-to-market strategy and our key differentiators, in addition to writing excellent copy and launching research findings to the market to gain maximum traction. This is why we made the decision to appoint C8 as our global PR agency from February 2024. Additionally, over the last three years, C8 has set about establishing ThreatQuotient as the go-to-authority on all things related to cybersecurity automation. Not only has this given us great ammunition to fuel the PR programme with comment backed with statistics, as well as longer form thought leadership articles, but it has been the key focus for our demand generation activities.” 

Celine Gajnik-Kinnoo, Global Marketing Director, ThreatQuotient

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