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How C8 positioned Noname Security as the leader in API security 

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Noname Security is the only company taking a complete, proactive approach to API Security. Noname works with 20% of the Fortune 500 and covers the entire API security scope across four pillars — Discovery, Posture Management, Runtime Security, and API Security Testing. Noname Security is privately held, remote-first with headquarters in Silicon Valley, California, and offices in London. To consolidate its leading position in the market, Noname Security appointed C8 to provide hero content from original research that could emphasise the importance of API security to the modern enterprise, giving the wider team the resources needed to secure new business opportunities and build brand awareness.

The Challenge

Noname Security is the market-leader in end-to-end API security platform services. The business helps 20% of the Fortune 500 to secure their API ecosystems that are at the heart of designing and deploying new business applications in the post-pandemic era of hyper-digital transformation.   

To consolidate its leading position in the market, Noname Security needed hero content that could emphasise the importance of API security to the modern enterprise, giving the wider team the resources needed to secure new business opportunities and build brand awareness. 

The Campaign

Working with Noname Security since December 2021, C8 Consulting conceptualised the API Security Disconnect report in May 2022, with the inaugural report launching in September 2023.  

Polling over 600 senior security professionals from the UK and United States – and taking its name from the perceived ‘disconnect’ between security professionals’ confidence in managing and having visibility of at-risk APIs versus number of API-led security incidents – the report analysed the risks that APIs pose to businesses on both sides of the Atlantic. The findings of the report were launched via a virtual media roundtable. 

For the report’s second iteration, C8 wanted to go bigger and better, hosting Noname Security’s first UK media roundtable ahead of the official launch in London in September 2023. This would enable Noname Security stakeholders and C-suite executives attending to explore the report’s key findings with the assembled press – in person.  

With C8 managing the event end-to-end in a central London hotel, the roundtable enabled five key technology and cybersecurity media to build one-on-one relationships with Noname Security spokespeople, including the co-founder and CTO, whilst highlighting the critical requirement of businesses having thorough API security programs to discover, monitor, and predict vulnerabilities. To ensure the report’s key points were conveyed accurately and succinctly, C8 also advised Noname Security in compiling a briefing presentation, including key company and sector information. 

Present were journalists from Computer Weekly, IBS Intelligence, and Diginomica, in addition to leading freelance journalists. 

The report focused on those industries that handle and process large amounts of personal identifiable information; Financial Services; Retail and eCommerce; Government and Public Sector; Healthcare; Manufacturing; and Energy & Utilities. In addition to drafting all press material – including the 26-page master report – C8 drafted dedicated reports for each of these sectors, giving the media a digestible overview of the main API security issues affecting them. 

These sector reports were invaluable to Noname Security’s field marketing and sales teams in continuing and starting conversations with key customers and prospects – highlighting why API security should be a key component of their cybersecurity strategy. 

The Results

C8 achieved fantastic initial coverage in trade media immediately following the event, achieving 20 pieces of coverage between September and November 2023 – surpassing the overall total of the 2022 launch. The report enabled Noname Security to directly target prospects in the key vertical sectors mentioned, helping them to meet their strategic goals with tangible, relatable, and insightful assets.  

The report has established Noname Security as the leader in API security, leading in editorial share-of-voice when benchmarked against key competitors. Furthermore, C-suite stakeholders at Noname Security continue to remark about the report’s enduring success and influence for the business months after launch.  

Coverage included Computer Weekly, Digitalisation World, Electronic Payments International and Enterprise Times.  

“The impact of our second annual API Disconnect Report surpassed all expectations. The C8 team did a fantastic job of securing high-profile tier 1 trade journalists, elevating our visibility with key UK media – the on-the-day launch conversation was stimulating and thought-provoking to say the least! The C8 team’s support in developing our assets has already had a significant tangible impact with customers and prospects – and will continue to do so in 2024 and beyond.” 

Michael O’Malley, Chief Marketing Officer, Noname Security

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