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AnywhereNow
Positioning AnywhereNow as a Market Authority in AI‑Driven Customer Experience
Global PR Programme Led from the UK
AnywhereNow partnered with C8 Consulting in February 2025 to elevate its global profile and strengthen its position as a leading Microsoft partner for AI first customer experience solutions. As part of a global PR programme led from the UK, C8 was tasked with launching AnywhereNow’s refreshed brand, reinforcing its leadership narrative, and driving credible visibility across key CX, enterprise technology, and IT channel media worldwide.
The Challenge
Operating in a competitive and rapidly evolving customer experience market, AnywhereNow needed to cut through growing noise around AI, automation, and digital transformation. As the company refreshed its brand, it faced the dual challenge of reinforcing its leadership in contact centre innovation while clearly articulating its value as a trusted Microsoft partner for Teams interoperability and AI enabled CX.
The programme required consistent, authoritative messaging that would resonate with CIOs, contact centre leaders, and IT channel audiences across multiple regions. At the same time, AnywhereNow needed sustained, high quality coverage to build credibility, secure repeat placements, and position its executives as informed commentators on AI driven customer experience and enterprise resilience.
The Campaign
C8 Consulting delivered a global PR programme led from the UK, focused on strategic positioning, thought leadership, and targeted media engagement. The programme centred on shaping conversations around AI driven customer experience, interoperability, and AI enabled contact agents. C8 developed and placed articles, commentary, and press releases, supported by proactive media outreach and briefing opportunities. Content was designed to reinforce AnywhereNow’s leadership narrative, strengthen credibility within the IT channel and partner ecosystem, and maintain consistent messaging across CX and enterprise technology media. By aligning all activity to clearly defined strategic goals, C8 ensured sustained visibility and relevance across key global markets.
The Results
Since March 2025, C8 secured 167 pieces of coverage across 62 unique publications, averaging 16 pieces of coverage per month. This activity delivered a potential total readership of over 5.9 million, with articles reaching an average audience of more than 35,000 readers per placement. Media outreach was selective, targeting high-credibility publications where AnywhereNow’s message would be met with senior CX, technology and channel decision makers. As such, coverage was secured across high impact CX, technology, and trade titles, positioning AnywhereNow as a credible and trusted voice and driving repeat placements in priority publications. The programme strengthened AnywhereNow’s market leadership narrative globally while ensuring visibility with the audiences that matter most to its growth strategy.
Related Coverage: C8 secured coverage for AnywhereNow across a broad range of influential CX, technology, and IT channel publications, including Call Centre Helper, NoJitter, diginomica, UC Today, Comms Business, AI Journal, Conversational AI News, Computer Weekly, TechRound, Intelligent Fin.tech, IT Pro, CX Today, and Ticker News. Additional visibility was achieved in top tier UK and international trade media, reinforcing AnywhereNow’s authority and credibility across global markets.
“AnywhereNow partners with C8 because the team delivers. Their proactive, high energy approach has helped us amplify our communications and PR impact, driving visibility and delivering outcomes that matter. They don’t just ‘do’ activity, they create measurable success that moves the needle. If you are looking for a PR partner who brings focus, momentum, and results, C8 is the team to call.”
