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Virtustream/Dell

In a crowded market powerful messaging and consistent delivery is essential.

VirtuStream - C8 Consulting client

In a crowded market powerful messaging and consistent delivery is essential. When enterprise cloud computing provider Virtustream, a Dell Technologies Business entered a new and highly competitive market sector, it needed a PR agency with the drive, energy and experience to support it. After a rigorous selection and due diligence process, C8 was appointed as an approved supplier to Virtustream.

The Challenge

Virtustream specialises in helping enterprises migrate mission critical applications to the cloud. It needed to get the message to market that it is more than just another cloud provider and engaged C8 as lead agency across EMEA to devise a campaign that would cut through the noise and differentiate it from the competition. With extensive experience of the cloud market, the C8 team knew that engaging key media influencers was the key to educating the market.

The Campaign

C8’s campaign focuses on bringing Virtustream’s expertise in mission-critical application migration and smart clouds to the fore. Thought leadership events and media opportunities give Virtustream the right platform to tell its story and differentiate itself from the competition. C8 manages a programme implemented by regional agencies to deliver a consistent message across Europe highlighting the company’s customer successes.

The Results

Coverage was secured in title across Europe including Cloud Computing, Business Computing World and Data Centre Dynamics.

Meeting strategic goals: Virtustream is No.1 in the analyst quadrant for its sector and the company has built valuable relationships with key media.

“We have just held our first AR/PR Summit in EMEA and C8 was a major contributor to the huge success of this event that garnered over 40 press and analyst participants. The Summit was expertly managed and provided an opportunity for meaningful interactions with EMEA’s top tech influencers.”

Jennifer Brenner, Vice President of Global Communications, Virtustream

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