Measurement
and Evaluation
C8 delivers value, drives awareness, and makes an impact on the bottom line. If it doesn’t make a difference to your business we don’t do it.
Measurement and evaluation is at the heart of everything we do. Our clients come to us for campaigns that will achieve their business goals and measurement is how we prove we have succeeded. Regular evaluation ensures that we’re always improving and innovating to deliver results that make the difference.
Measurement and Evaluation
Do you want to own a topic area? Gain the largest share of voice? De-position your competitors? We’ll make sure you know how you’re succeeding through accurate and transparent campaign measurement and evaluation.
This means agreeing clear objectives and deliverables at the start and regularly reviewing progress towards them. We track your progress against your competitors, assessing impact and sentiment so you understand how your audiences are responding to your story.
Moreover, we work with you to continuously improve performance, evaluating what went well and what can get better to ensure you’re always getting the best value for your investment.
- KPI monitoring
- Share of voice and market share
- Regular reporting (Monthly / quarterly)
- Social sentiment tracking
- Coverage tracker
