Measurement 
and Evaluation

C8 delivers value, drives awareness, and makes an impact on the bottom line. If it doesn’t make a difference to your business we don’t do it.

Measurement and evaluation is at the heart of everything we do. Our clients come to us for campaigns that will achieve their business goals and measurement is how we prove we have succeeded. Regular evaluation ensures that we’re always improving and innovating to deliver results that make the difference.

Measurement and Evaluation

Do you want to own a topic area? Gain the largest share of voice? De-position your competitors? We’ll make sure you know how you’re succeeding through accurate and transparent campaign measurement and evaluation.

This means agreeing clear objectives and deliverables at the start and regularly reviewing progress towards them. We track your progress against your competitors, assessing impact and sentiment so you understand how your audiences are responding to your story.

Moreover, we work with you to continuously improve performance, evaluating what went well and what can get better to ensure you’re always getting the best value for your investment.

  • KPI monitoring
  • Share of voice and market share
  • Regular reporting (Monthly / quarterly)
  • Social sentiment tracking
  • Coverage tracker

Latest Insights

9 July | 2020

C8 will be boycotting their beds by ditching the home comforts of duvets and mattresses and sleeping rough to help Action for Children raise money and awareness for youth homelessness.

26 May | 2020

A recent success story from C8 is the new Egress Campaign ‘Only Human’. C8 managed to active coverage on 107 local radio stations.