Measurement 
and Evaluation

C8 delivers value, drives awareness, and makes an impact on the bottom line. If it doesn’t make a difference to your business we don’t do it.

Measurement and evaluation is at the heart of everything we do. Our clients come to us for campaigns that will achieve their business goals and measurement is how we prove we have succeeded. Regular evaluation ensures that we’re always improving and innovating to deliver results that make the difference.

Measurement and Evaluation

Do you want to own a topic area? Gain the largest share of voice? De-position your competitors? We’ll make sure you know how you’re succeeding through accurate and transparent campaign measurement and evaluation.

This means agreeing clear objectives and deliverables at the start and regularly reviewing progress towards them. We track your progress against your competitors, assessing impact and sentiment so you understand how your audiences are responding to your story.

Moreover, we work with you to continuously improve performance, evaluating what went well and what can get better to ensure you’re always getting the best value for your investment.

  • KPI monitoring
  • Share of voice and market share
  • Regular reporting (Monthly / quarterly)
  • Social sentiment tracking
  • Coverage tracker

Latest Insights

9 October | 2019

The disruptive technology PR agency has recently started working with Contexta360, an AI-Driven speech analytics organisation who want to build its brand name and reputation. C8 Consulting aims to help them achieve this.

4 October | 2019

Joining as a PR Manager, Lottie has hit the ground running and settled into her new role well. Read all about her first three months, what she’s been up to and how she’s got stuck in to C8 life. C8 is gr8, after all.