Measurement
and Evaluation

C8 delivers value, drives awareness, and makes an impact on the bottom line. If it doesn’t make a difference to your business we don’t do it.

Measurement and evaluation is at the heart of everything we do. Our clients come to us for campaigns that will achieve their business goals and measurement is how we prove we have succeeded. Regular evaluation ensures that we’re always improving and innovating to deliver results that make the difference.

Measurement and Evaluation

Do you want to own a topic area? Gain the largest share of voice? De-position your competitors? We’ll make sure you know how you’re succeeding through accurate and transparent campaign measurement and evaluation.

This means agreeing clear objectives and deliverables at the start and regularly reviewing progress towards them. We track your progress against your competitors, assessing impact and sentiment so you understand how your audiences are responding to your story.

Moreover, we work with you to continuously improve performance, evaluating what went well and what can get better to ensure you’re always getting the best value for your investment.

  • KPI monitoring
  • Share of voice and market share
  • Regular reporting (Monthly / quarterly)
  • Social sentiment tracking
  • Coverage tracker

Latest Insights

23 September | 2021

Its International Week of Happiness at Work! Find out more on how the C8 team keeps happy, healthy and motivated at work in their latest blog. From morning coffee, runs with their dog or a good natter in the office, this is how the C8 team keeps positive.

27 August | 2021

Meet our newest member of the team Polly Pye, in her first step of her career she went from a history degree student to the fast paced world of technology public relations! Find out why she chose a career in tech PR at C8 consulting in her latest blog.