Measurement &
Evaluation

Measurement and evaluation are at the heart of everything we do

We are experienced in developing high-impact communication campaigns that cut through the noise. We are highly responsive, well-resourced, and ready to make a difference to your business, and we are fanatical about making sure that we report that difference on a regular basis. That’s why campaign evaluation and reporting are standard elements of every C8 initiative.

Measurement & Evaluation

Measurement and evaluation are at the heart of everything we do.

We are experienced in developing high-impact communication campaigns that cut through the noise. We are highly responsive, well-resourced, and ready to make a difference to your business, and we make sure that we report that difference regularly. That’s why campaign evaluation and reporting are standard elements of every C8 campaign.

Whether your goal is to be #1 in Share of Voice, or you want to dominate in a particular market sector, our goal is to ensure we have the critical success factors in place to get you there – fast.

Our campaign measurement and evaluation tracks:

  • Share of voice
  • Coverage impact
  • Media impact
  • Tone of voice and evaluation of brand messages

Latest Insights

17 April | 2024

Junior Account Executive James Sutton talks about his (slightly unexpected) journey into PR, what led him to be a lover of words, and what he has learned in his first months at C8.

26 March | 2024

After 8 years of managing ThreatQuotient’s UK PR program, C8 have been appointed to be their global PR agency. This blog details how our 20 years of experience in the disruptive tech space allowed us to take ThreatQ global.