Strategic PR and
Media Relations

C8 creates headline stories that resonate with global publications, and our clients’ target markets and audiences

You’ve got a great story, but it’s the way you tell it that matters. Today’s 24/7 global media cycle requires a strategic approach to cut through the noise and make sure your message reaches its audience. That means smart, connected campaigns that position your business at the heart of the conversation.

Strategic PR

When planning campaigns we start at the end: what do you want to achieve?

Once we know where you want to go we develop and implement a creative, joined-up campaign to take you there. On the way we’ll build energy and enthusiasm around your story to inspire your target audiences, creating a strong narrative that weaves through every piece of communication. We’ll make sure your message is understood and gets you noticed for all the right reasons.

  • Understanding strategic business goals
  • Brand strategy workshop
  • Messaging and positioning
  • Campaign creative and ideation

Media Relations

We are skilled at communicating complex messages to market.

To make your mark with today’s media you need to stand out. We obsessively track industry pain points, trends and topics so that when we put you in touch with journalists and analysts, your insight is exactly what they’re looking for. Our trusted media relationships and deep understanding of the stories that sell puts you in the best position to build your profile with the influencers that matter.

  • Brand awareness and positioning
  • Crisis communications
  • Executive profiling
  • Media event management
  • Analyst and journalist relations
  • Content writing and placement (PR, case studies, articles, blogs)

Latest Insights

30 November | 2021

Pitching for new business is pressurised and nerve-wracking, but it is also a great opportunity to learn a new skill and feel a real sense of being a key team player as your business strives to grow. So here are some top tips for pitching for new business.

10 November | 2021

October was cybersecurity month and for a lot of C8’s clients this would present to be a month full of thought leadership, commentary and opportunities. The C8 team sat down together and discussed their key learnings from this years cybersecurity awareness month.

12 October | 2021

Journalists are busy people, and busy people make quick judgements about what to prioritise and what to ignore. In PR, writing quality content is only half the battle – you need to be able to sell it to key journalists for it to be read, this is where writing a good pitch is crucial.